This project is a branding and identity concept for a rideshare company in 2019. My concept was an alternative to the densely competitive electric scooter and bike rental companies that flood the streets and sidewalks of cities. In an effort to attract a younger demographic and be a somewhat unique approach to short distance transportation, I chose to use the hoverboard as my vehicle. The project required a logo, letterhead, business card, merchandise, and a vehicle mockup.
